As post-industrial ways of living spread..
As the balance of power shifts towards developing countries..
Creativity emerges as a key factor in development..
Cultural trade grows rapidly..
Creating stark new challenges for business and the arts.
In the developing world, cultural industries are seen as an alternative growth path to commodities and low-cost manufacture. China’s long-term national strategy is summarised in the slogan: From ‘Made in China’ to ‘Created in China’.
In cultural terms, the challenge for developing countries is to create new value from their vast store of traditional hand-made art without allowing modern cultural forms to displace and degrade them.
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