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Cool Lifestyle

As technological change drives globalisation..
As post-industrial ways of living spread..
As the balance of power shifts towards developing countries..
Creativity emerges as a key factor in development..
Cultural trade grows rapidly..
Creating stark new challenges for business and the arts.


 
 
Aspirational advertising in Belgrade, Serbia.

The promise of personal and social freedoms http://www.oakleyonorder.com/ that young people experienced in western pop music from the 1960s onwards was a key factor in the fall of communism in Europe in 1989. The Arab-world uprisings of 2011 are being driven in part by similar aspirations that have been brought to young people by the internet.

 
 


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