As post-industrial ways of living spread..
As the balance of power shifts towards developing countries..
Creativity emerges as a key factor in development..
Cultural trade grows rapidly..
Creating stark new challenges for business and the arts.
Cheap digital cameras, film processing equipment and DVD players are transforming the film industry, allowing film-makers everywhere to tell stories to their audiences using their own idioms and languages.
Hollywood makes about five hundred films a year. Bollywood, in India, makes about double that. But in Lagos, Nigeria, there were over two thousand releases in 2010, typically made in ten days for ten thousand dollars each by self-taught producers, crews and casts, and sold on DVD in markets using the same distribution networks as auto-parts.
On the other hand, those countries used to making 35mm film are finding it harder to adapt. The Philippines, which had a thriving industry until the 1990s, is struggling. Few films are made now in the nations of the former Soviet Union, whose state-subsidised production houses collapsed after 1989. In Russia, however, a new audio-visual industry is emerging, with Russian productions becoming increasingly popular in the new multiplex cinemas and on television.
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