As post-industrial ways of living spread..
As the balance of power shifts towards developing countries..
Creativity emerges as a key factor in development..
Cultural trade grows rapidly..
Creating stark new challenges for business and the arts.
The use of cultural images and references (here, the face of Audrey Hepburn) can significantly enhance the value of otherwise mundane products.
In advanced economies, most of the value of a piece of clothing now originates in its design, rather than its manufacture.
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