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Creative Clusters 2006, Newcastle: Programme

2006 Conference Movie

This film by Swing Bridge Video, with music by Natasha Atlas (who played at the Conference), captures the essence of a packed four days in just four minutes. You can watch it by http://www.gooakley.com/ clicking the control on the right, or go to YouTube for a larger version.


Creative Clusters 2006
The Sage, Gateshead, UK
Sunday 5th – Wednesday 8th November 2006

As the creative industries collectively become major employers, exporters and sources of wealth, are they ready to take on the responsibilities of holding up the economy? It’s one thing for the creative industries to demand serious attention as economic players, and quite another for them actually to take on the role in society of the manufacturing, engineering and extraction industries it is claimed they are replacing.

Or is what we are witnessing a different approach to yesterday’s economy? When Bob Lutz, Head of Product Development at GM says ‘we are in the arts and entertainment business‘, and the UK Arts Council’s Chief Executive demands ‘arts in the core script‘ of policy – education, foreign policy, health and the economy – who is invading whose territory?

‘Creativity’ is increasingly being seen as the strategy that all businesses must adopt to take on the challenges of globalisation. In the West this tends to mean deploying IP-related skills to take on low-cost competition from China and India. In China, India and other developing cheap oakley sunglasses countries, entrepreneurs see no reason why they should not use their creativity too, alongside lower costs and a wealth of cultural assets, to redress historic imbalances of power with the West. Disempowered minorities in the West see similar opportunities within their local cultures. But are globalisation and the opportunities of creativity really the zero-sum games that these positions imply?

And if creativity is a driving force in economic development, are the values hitherto championed by culture, or by commerce, driving change? Or is there another future, a third way, in which people, places and profit reach a new accommodation?

What does the global economy really look like when creativity is mainstreamed?


Pre-Conference: London Event (Fri 3 Nov)
DCMS Seminar: Introduction to UK Creative Industries Policy
9:00am to 6:30pm, DCMS Office

Chaired by Simon Evans, Creative Clusters

A pre-conference seminar held at the Department for Media, Culture and Sport office in London followed by lunch and a coach tour of East London Projects.

The Seminar offers an expert-level introductory insight into the current state of play in both nationwide and regional level Creative Industries development strategy.

The morning session at the Department for Culture, Media and Sport includes:

  • A high level introduction to the UK’s ‘Creative Industries’ policy conception.
  • An up-to-the minute briefing on the UK’s Creative Economy programme.
  • Presentations from senior Executives showing how policy is delivered by a range of specialist agencies working at national, regional and local level.

Lunch at DCMS is followed by an afternoon coach tour to London projects, with speakers from City Fringe Partnership and CIDA discussing:

  • The importance of the creative sector to London.
  • Practical examples of local-level and sector-specific interventions.
  • The wide range of London activity, from SME support programmes to major international events (BAFTAs, Brits, Fashion Week).
  • The centrality of measures to support diversity and inclusion.

The day finishes with drinks at the Old Truman Brewery, a growing centre for creative projects located in London’s Brick Lane.

Special Event

Department of Culture Media & Sport: The Creative Economy Programme
Phil Clapp, Deputy Director for Creative Industries Division, Department for Culture, Media & Sport, UK


‘New Belfast’: The role of the creative industries in a changing city.
Brendan McGoran, Creative Industries Officer, Belfast City Council, UK


OneNorthEast: Creative industries policy for the north east
Mark Adamson, Creative Industries Specialist Advisor, One NorthEast, UK


Yorkshire Culture: Public-private regional cultural consortium
Gary Topp, CEO, Yorkshire Culture, UK


CIDS Manchester: Supporting and developing the creative cluster in Manchester
Lyn Barbour, Director, Creative Industries Development Service, UK


South West Screen: Media clusters in the south west
Anthony Skates, Head of Business & Skills Development, South West Screen, UK


Design Council: Design of the times initiative
Deborah Fitzgerald, Communications Director, Design Council, UK


Overview of CIDA: Supporting the creative and cultural sector
Anwar Akhtar, CEO, CIDA, UK


City Fringe Partnership: An overview
Sarah Purvis, Sector Development Manager, City Fringe Partnership, UK


Pre-Conference: Special Events (Sun 5 Nov)
Stories of Mushrooms & Biscuits: Coach Tour – Culture-Led Regeneration in the Ouseburn Valley
2:00pm to 4:30pm, Main Reception, The Sage Gateshead

This incorporates a minibus tour around the creative industries hub of Newcastle’s Ouseburn area.
The tour highlights a selection of the projects in the locality including:

  • Mushroom Works (artists workspace)
  • Blast Music Factory
  • Biscuit Factory (Europe’s largest gallery space selling artwork direct to the public)
  • Mere Mortals (games development company)

Tour Guide: Dale Boland, Ouseburn Regneration Team – Newcastle City Council.

Tour
Urban Design and Art on the Tyne: Walking Tour of Grainger Town & Quayside
2:00pm to 4:00pm, Main Reception, The Sage Gateshead

A walking tour of the historic Grainger Town area of Newcastle City Centre as well as the NewcastleGateshead quayside led by Jan Williams, a specialised city guide.

Grainger Town is an award-winning area of redevelopment in which high quality and unusual design have been key. This has been supported by the existing and exemplary art and architecture on the area’s quayside.

Tour
Dance City Reception: Dance City, Temple St, Newcastle
7:00pm to 10:00pm, Dance City

Dance City welcomes you to attend a lively event providing the opportunity to enjoy a variety of dance after the pre-conference registration.Experience some informal dance during a tour of this new state-of-the-art performance and teaching venue. The evening also includes buffet refreshments, showpiece performance and the opportunity for the adventurous to engage in a dance workshop.

Networking

Day 1: Special Events (Mon 6 Nov)
Urban Design and Art on the Tyne: Walking Tour of the Grainger Town & Quayside
8:45am to 10:45am, Main Reception, The Sage Gateshead

A walking tour of the historic Grainger Town area of Newcastle City Centre as well as the NewcastleGateshead quayside led by Jan Williams, a specialised city guide.

Grainger Town is an award-winning area of redevelopment in which high quality and unusual design have been key. This has been supported by the existing and exemplary art and architecture on the area’s quayside.

Tour
The Sage Gateshead Effect: The Impact of the Sage Gateshead on the Cultural Economy
9:00am to 11:00am, Main Reception, The Sage Gateshead

A very practical demonstration of the economic impact of the Gateshead Quays development, focusing on the Sage Gateshead. Alistair Anderson and colleagues will provide a tour of this land mark Norman Foster building while Peter Udall will set the background and context for the council’s philosophy of cultural regeneration for the borough.

Expert Speakers:

  • Ednie Wilson, Creativity Development Manager, Gateshead City Council
  • Alistair Anderson, Artistic Directo
    r of Folkworks, The Sage Gateshead
  • Peter Udall, Head of Design, Development and Enterprise, Gateshead Council
Tour

Day 1: (Mon 6 Nov)
Opening Plenary
11:00am to 12:30pm, Hall 2
Plenary

Conference Introduction: Mainsteaming creativity
Simon Evans, Director, Creative Clusters, UK


In the Footsteps of Angels: The story of Gateshead and the power of creativity
Mick Henry, Leader, Gateshead Council, UK


Place Matters: In a creative economy, place matters very much.
Will Alsop, Architect and Artist, SMAlsop, UK


Global Diversity: A golden age, or an era of mass extinctions?
2:00pm to 3:30pm, Hall 2

Chaired by Peter Stark, Culture in Regeneration

While the UK, USA and China now account for 40% of world trade in cultural goods, nearly half the world’s 185 countries have never produced a film, and over half of the world’s languages are in danger of extinction. Meanwhile, many older forms of hand-made culture are dying. There is huge growth in India’s film industry, for example, but its hand-loom industry has been decimated by cheap imports. How can we prevent the rapid growth of some cultural flows from completely extinguishing others?

Policy

Promoting Cultural Diversity: Will the new UNESCO cultural diversity convention usher in the golden age?
Garry Neil, Executive Director, International Network for Cultural Diversity, Canada


Asian Heritage: Global diversity
Swagata Sen Pillai, Director, Kinkini Dhvani Institute of Performing Arts, India


An African Agenda: Facing the globalization effect on cultural goods
Lupwishi Mbuyamba, Executive Director, Observatory of Cultural Policies in Africa (OCPA), Mozambique


Supporting Screen Media: What is the role of the public sector?
2:00pm to 3:30pm, Northern Rock Foundation Hall

Chaired by Chris Chandler, UK Film Council

Addressing the moving image in 2006 is like being in Hollywood in 1906: entry costs are low, technology is moving swiftly, entrepreneurial energy abounds and public appetite seems undiminished by the range of content on offer. The policy question is how to make the most of this. Our speakers will argue that smart public-sector interventions can make a big difference.

Policy

The Big Picture: Regional screen agencies and the moving image: a creative approach
John Holden, Head of Culture, Demos, UK


Local Film Production Incentives: A look at sub-national programs that have generated success.
David Bergman, Principal, Economics Research Associates, USA


Mainstreaming Content Producers: If content is king, distribution is King Kong. Lessons from UK producers
Grant Keir, Head of Sales and Marketing, Inspiral Ltd, UK


Mainstreaming Design: Design, service innovation, and social enterprise
2:00pm to 3:30pm, Barbour Room

Chaired by Lee Corner, LAC Limited

Is design a set of technical skills, or a method, an attitude, a strategy that can be useful in modernising social spaces, public services and other critically important areas of our lives? What of user-driven and participatory design: do these concepts indicate a change of role for the designer, or is this just another way of asserting the primacy of function over form? The leaders of two major national initiatives will initiate a discussion on the role of design in the modern economy.

Policy

Design Council: .
Andrea Siodmok, Head of Design Knowledge, Design Council, UK


New Role For Design At Unilever: Case Study
Bob Young, Associate Dean, School of Design, Northumbria University, UK


Designs of the Time: Dott07 festival of social innovation
John Thackara, Programme Director, DOTT 07 (Designs of the time 2007), UK


Transforming Cities: Government and the creativity directive
4:00pm to 5:30pm, Hall 2

Chaired by Peter Stark, Culture in Regeneration

Governments everywhere are trying to harness the power of creative industries to achieve economic development. The UK’s Creative Economy Programme aims to make Britain the “world’s cheap oakley creative hub”, New York’s mayor has announced new support for cultural enterprises, and Beijing’s 11th Five Year Plan has far-reaching policies for cultural and creative industries. But can government really intervene in the destiny of cities? Can government make places become more creative?

Policy

Can Government Shape Creativity?: A closer look at Greater Washington, DC: A creative government hub
Ms. April DuBois, Director, International Business Development, Greater Washington Initiative, USA


Amsterdam: Creative Transformations: Programme Creative Industries 2006-2010
Robert Marijnissen, Programme Manager Creative Industries, City of Amsterdam, Netherlands


Asia’s Creative Industries: Two Asian cities and their creative industries visions
Tarn How Tan, Senior Research Fellow, Institute of Policy Studies, Singapore


Virtual Worlds: Real culture, real community, real economy
4:00pm to 5:30pm, Northern Rock Foundation Hall

Chaired by Chris Chandler, UK Film Council

Linden Labs has put community, creati
vity and trading at the centre of their virtual world ‘Second Life’. Second Life’s economy is currently turning over $15 million a month. You can earn a real living in Second Life making virtual clothes and speculating in virtual property. As your ‘second self’ you can make real friendships, fall in love with real people, go to real events and exercise perhaps unlimited creativity. We present extraordinary stories from the digital frontier.

Policy

MMOGs: Virtual money in virtual worlds
Richard A. Bartle, Professor, University of Essex, UK


Second Lives: Short films by Nic Stacey & Rob Marchant
Nic Stacey, Freelance, Independent Film Maker, UK


Out of Town: Creative development away from the big city
4:00pm to 5:30pm, Barbour Room

Chaired by Lee Corner, LAC Limited

In recent years there have been a number of policy initiatives in different parts of the world to support the development of rural creative clusters. But creative industries are seen as urban phenomenon: a solid evidence base and advocacy is needed to bring about a coherent government policy for creative industries development in rural communities. Our speakers talk about the challenges and the ways forward in developing rural creativity.

Policy

Creative Countryside: Creative industries driving new rural economies
Josephine Burns, Director, Burns Owens Partnership, UK


State of ME (USA) Creative Economy: Maine, USA, has created an integrated creative economy public policy.
John Rohman, Partner, WBRC Architects, USA


Creative Suburbia: Where Are You?: Evidence-based policy for creative industries in suburban communities
Stephen Towers, Director, Academic Programs, Creative Industries Faculty, Queensland University of Technology, Australia


Opening Reception: The Sage, Gateshead
6:00pm to 8:00pm, Main Reception, The Sage Gateshead

Creative Clusters opens with a spectacular aerial performance in the Sage foyers, featuring aerialists Fidget Feet and the wonderful cross-cultural musician, Natacha Atlas.

Fidget Feet use aerial circus skills, music, video, dance and theatre to produce original and exciting site specific work for festivals around the world. They are also strongly rooted in their local community here in the North-East. Their motto is ‘Liberation Through Play’.

Born in Europe, Natascha Atlas has roots in Egypt, Palestine and Morrocco. Her music draws on middle eastern traditions along with dub, funk, electronica and urban dance forms.

The reception is presented in partnership with Arts Council England, North East’s Cultural Business Venture programme.

Networking

Day 2: (Tue 7 Nov)
Reinventing the City: The transformation of Seoul & Havana
9:00am to 10:30am, Hall 2

Chaired by Peter Stark, Culture in Regeneration

Despite decades of international isolation, a remarkable portfolio of projects is underway to renovate Havana’s historic buildings, develop tourism and address the social issues that impact most on the old city’s residents: health, housing and education.
In Seoul, the Cheonggyecheon Project is a world-class example of urban regeneration addressing cultural, physical and environmental issues.
The session examines the role of culture in these two extraordinary urban regeneration projects.

Policy

Restoration of CheongGyeCheon: The redevelopment of the CheongGyeCheon stream
Soo Hong Noh, Professor, School of Environmental Engineering, Yonsei University, Korea (South)


Old Havana: A marriage of preservation and redevelopment
Prof. Arch. Orestes del Castillo, President of Heritage, Community and Environment NGO, Office of the City Historian-Havana, Cuba


Inclusion Through Media: New Voices: A voice for the unheard, a face for the unseen
9:00am to 10:30am, Northern Rock Foundation Hall

Chaired by Alan Fountain, Hi8us Projects Ltd

Multi-faceted images of a diverse world are all around us. Is it a form of social exclusion if particular realities are not portrayed in those images? Does it marginalise lives and make problems feel less real or important if they are not adequately represented? Can representation really empower people?

Policy

Raw Cuts: Short films
Jason Hall, Managing Director, Teebster Productions, UK


Living Together/In a Different Skin: The problems faced by Slovakia’s Roma community
Rudolf Karafiat, Filmmaker, ACEC, Slovak Republic


When I Was a Kid I Used to Dream…: Short documentary from the world of ASBO’s
Dave Tomalin, Director/ Company Producer, Hi8us North Ltd, UK


GLA: Analysing Creative Enterprise: Research on needs and behaviour of creative industries
9:00am to 10:30am, Barbour Room

Chaired by Lee Corner, LAC Limited

This session looks at two key pieces of research sponsored by the GLA (Greater London Authority).
Responding to repeated requests from strategists for better data, the GLA has commissioned some of the most detailed research into creative enterprises in the world.
The Creative Spaces programme looked at business support initiatives in London and other cities. Now the local area creative industries dataset maps exactly where in London creative businessses are locating.

Policy

Mapping Creative Business in London: Where do London’s creative businesses locate?
Alan Freeman, Supervisory Economist, GLA Economics, UK


Creative Spaces: An international survey of creative industries policies
Graeme Evans, Director, Cities Institute, London Metropolitan University, UK


Creative and Cultural Regeneration: The Gateshead International Business Centre
9:15am to 10:30am, Main Reception, The Sage Gateshead

Gateshead Council is transforming the borough through innovative regeneration with landmark developments including “Baltic, Centre for Contemporary Art” and “The Sage, Gateshead”.
Delegates have the opportunity to look at how cultural regeneration has transformed Gateshead and look ahead at current and proposed developments that will shape the landscape and local economy.
One such development, the Gateshead International Business Centre is home to over 30 creative businesses

Tour
English Core Cities: Building a reputation for creativity
11:00am to 12:30pm, Hall 2

Chaired by Lee Corner, LAC Limited

A cursory look at the UK’s leading cities suggests that the more successful their cultural offer, the more successful the city. Places are harnessing cultural assets to secure inward investment and attract fresh talent. Culture and creativity are now recognised as a major force for urban renewal with cities re-orientating their entire regeneration effort around the idea of creativity.
The session examines the links between culture and development in England’s core cities.

Policy

Keeping Ahead of the Game: Creative Sheffield
Dr Ann Gosse, Director of Culture, Sheffield City Council, UK


Cities of Culture & Creative Spaces: The role of creative industries in tourism development
Graeme Evans, Director, Cities Institute, London Metropolitan University, UK


Creative Economies for Core Cities: Connecting regional capitals with creative business
Tom Fleming, Director, Tom Fleming Creative Consultancy, UK


Inclusion Through Media: Technology: Promoting creativity and communication
11:00am to 12:30pm, Northern Rock Foundation Hall

Chaired by Alan Fountain, Hi8us Projects Ltd

Part of the promise of digital technology has always been that it will offer many new low-cost opportunities for creativity and communication. But so far a fairly high level of technical proficiency, not to mention patience, has been required to get the best out of computers. We present three ground-breaking initiatives that are developing creative tools to enhance everyday working and living.

Policy

Electricdecember.org: Making creative connections to include, learn, produce & publish
Dick Penny, Managing Director, Watershed, UK


“The Automatic”: Creating inspiring backdrops and toolsets for creative thinking
Simon Robertshaw, Professor/Director, ICDC at Liverpool John Moores, UK


Broadband Internet Security Site: A rich media resource for all families in Northern Ireland
Colette Lynch, mallni Project Coordinator, mallni, UK


Developing Countries and Regions: What is the reality for small cultural enterprises?
11:00am to 12:30pm, Barbour Room

Chaired by Peter Stark, Culture in Regeneration

While creative industries are recognised as a major factor for development, they need specialist support services, funding and critical mass of creative entrepreneurs to thrive. But it is often the case that these are not in place in developing economies.

Our presenters from Azerbaijan, Poland and the United Nation’s Committee for Trade and Development will discuss pilot policy initiatives for creative industries support in developing communities.

Policy

CI in Azerbaijan: Making a Case: Starting a creative industries support programme from scratch and on a shoe string
Jahangir Selimkhanov, Arts & Culture Programme Director, Open Society Institute AF, Azerbaijan


Rural Creative Cluster: New policy for marginal rural areas on their way to creative economy
Waclaw Idziak, Social Entrepreneur, KTSK, Poland


Creative Economy for Development: Creative industries: a new dynamic sector in world trade
Edna dos Santos-Duisenberg, Chief, Creative Industries Programme, UNCTAD, Switzerland


E-Learning & NTI Knowledge Exchange: Interactive workshop
11:00am to 12:30pm, Seminar Room

E-Learning and E-Collaboration technologies are being increasingly used in the commercial sector as part of human resource development, Customer Relations management and partnership management.

The workshop will show different types of virtual meeting applications, their strengths and weaknesses and when, where and how they can be used.
Space is limited: sign up at the Registration Desk when you arrive (no advance bookings).

Workshop

E-Learning & Knowledge Exchange: How to use e-learning and e-collaboration tools such as Adobe Breeze
David Wortley, Project Manager Creative Industries Knowledge Network, De Montfort University, UK


Coastal Regeneration: A symposium examining 3 different culture-led coastal regeneration projects
12:30pm to 4:30pm, Main Reception, The Sage Gateshead

A symposium examining three different culture-led coastal regeneration projects at different stages of their life cycle.

The Quadrus Centre, The National Glass Centre, and the Dome, on the former Spanish City site in Whitley Bay.

A fascinating tour for those engaged within strategic partnership working and waterfront regeneration. The tour involves discussions relating each project led by influential figures involved in the successful regeneration including:

  • Stephen Bishop, North Tyneside Council
  • Deborah Evans, Tyneside Economic Development Company
  • Katherine Pearson, National Glass Centre

Tour includes return coach, lunch at the Glass Centre and all expert speakers at each location.

Tour
Creative Monopoly in Newcastle: The Project North East Story: Masterclass on property-led regeneration
2:00pm to 4:00pm, Main Reception, The Sage Gateshead

Hear the Project North East story, how a small not-for-profit organisation came to own the freehold of some of the most desirable property in Newcastle.
Playing a major role in thr regeneration of the city and supporting hundreds of commercial creative companies along the way. Take a tour of the Pink Lane and Charlotte Square, and view the innovative regeneration of this distinctive area.
Tour includes return coach and event speakers:

  • Richard Clark, Project North East
  • Diane McElligot, Regeneration Manager for Newcastle City Council

Tour
Creativity and the Middle East: Creativity in business and culture as a catalyst for change
2:00pm to 3:30pm, Hall 2

Chaired by Peter Stark, Culture in Regeneration

This session brings together three very different, and equally out-spoken, culture/media practitioners from the Middle East. Our aim is to counter the present tendency to conflate the terms ‘Middle Eastern’, ‘Islamic’ and ‘Arab’ into a single, negative concept. The panel will demonstrate and discuss some examples of contemporary Middle-Eastern creativity, and discuss how contemporary culture might act as a catalyst for change.

Policy

The Whole Picture: Documentaries
Amir Amirani, Producer/Director, Independent Film-maker, UK


Middle East Arts: Creativity in the Middle East and North Africa
Rose Issa, Curator, Independent, UK


The Need for Change: Creativity in the Middle East
Hossein Amirsadeghi, Founder & CEO, Creativity Beyond Borders, UK


Inclusion Through Media: Community: Reaching out, reaching in
2:00pm to 3:30pm, Northern Rock Foundation Hall

Chaired by Alan Fountain, Hi8us Projects Ltd

With case studies from rural Poland, the Amazon basin and Toxteth area of Liverpool, this session vivdly illustrates the reach of new technology into every corner of the earth. We showcase imaginative uses of new technology to empower communities and drive forward cultural development. These projects demonstrate the use of community-made screen-media to represent communities to themselves, and to the wider world.

Policy

Creativity – An Instigator: Animators in Nowa Huta started revitalization not only in social aspects.
Katarzyna Wachal, Manager of the PIN Office, Osrodek Kultury im.C.K. Norwida, Poland


One Certain Amazon: To mainstream the universe of Amazonian creativity
Sergio Andrade, Director, RioTarumaProductions, Brazil


Toxteth TV: Toxteth TV: inclusion – commercial, community, education.
Edward Connole, Chief Executive, Toxteth TV, UK


Changing Role of Culture: Young people and creativity
2:00pm to 3:30pm, Barbour Room

Chaired by Lee Corner, LAC Limited

A generation who celebrate their 16th birthday this year are on the cusp of reshaping the cultural and creative sector. This generation is self-organising, post-ideological and breathes technology. Understanding and connecting with their aspirations will be the key challenge to the cultural and creative industries over the next 20 years. But is our current logic of public intervention up to the challenge?

Policy

The Self-Creating Society: How the new-cultural consumers demand a new logic of publc intervention
Charlie Tims, Researcher, Demos, UK


Getting Down From an Elephant: Exploring issues of creativity in learning
Rick Hall, Writer and consultant, rehearsal.org.uk, UK


Arts and the Creative Economy: How the arts are crucial to the development of the creative economy
Linda Tuttiett, Director, External Relations, Arts Council England, North East, UK


Making Public/Private Finance Work: Interactive workshop
2:00pm to 3:30pm, Seminar Room

Chaired by Thierry Baujard, Peacefulfish

This is an interactive workshop for up to thirty participants that will explore the investment issues facing small and medium-sized enterprises in the creative sector. Participants will role-play their way through financing process with investment experts from the business, finance and public sectors.
Space is limited: sign up at the Registration Desk when you arrive (no advance bookings).

Workshop

Making Public/Private Finance Work: Create growth with new business models involving private investment
Thierry Baujard, CEO, Peacefulfish, Germany


Making Public/Private Finance Work: Private investment
Stephen Adair, Executive, Dean street Limited, UK


Making Public/Private Finance Work: Public bodies
Tom Harvey, Chief Executive, Northern Film and Media, UK


Making Public/Private Finance Work: Media entrepreneur
Christine Alderson, Founder, Ipso Facto Films, UK


Making Public/Private Finance Work: Private equity
Stephanie Macht, Lecturer / Researcher, Northumbria University, UK


New York/London: What does it take to be a global creative city?
4:00pm to 5:30pm, Hall 2

Chaired by Lee Corner, LAC Limited

Recent work on New York’s creative industries and activities identified London as its only serious creative competitor, and recommended setting up a new development agency for New York similar to Creative London. The principal advisors to the Mayor’s offices in London and New York bring us up to date on their plans, and discuss what it
takes to make a world creative city.

Policy

World Class Cultural Capital: Creative strategy for London
Justine Simons, Cultural Strategy Manager, London Mayors Office, UK


Creative New York: City Futures
Andy Breslau, Executive Director, City Futures, USA


Media Democracy in the 21st Century: Public service broadcasting: ‘for’ or ‘by’ the public?
4:00pm to 5:30pm, Northern Rock Foundation Hall

Chaired by Alan Fountain, Hi8us Projects Ltd

Leading media commentators and producers explore the impact of new global distribution
systems and the response of public service broadcasters. What is the role of the public
service broadcaster in the 21st century? Do the public have the ‘right to communicate’?
What is the role of media in contemporary democracies?

Policy

The Public as Media Producers: How the gap between ‘professional’ and ‘amateur’ is narrowing
Alan Fountain, Chair Hi8us Projects Ltd, Hi8us Projects Ltd, UK


Jonnie Turpie: BBC / Inclusive TV
Jonnie Turpie, Executive Chairman, Maverick Television, UK


Democratic Communications Systems: Global movement to transform communications
Dorothy Kidd, Professor, Media Studies, San Francisco University, USA


Public Service Broadcasting: The future for public media in a radically changing media environment
John Willis, Senior Executive, BBC, C4, WGBH, ITV, Independent, UK


Digital Public Service Broadcasting: Public service broadcasting post digital switchover
Khalid Hayat, Senior Manager for Strategy Development, Ofcom, UK


Creative North East: Supporting Creative Enterprise in the North East
4:00pm to 5:30pm, Barbour Room

Chaired by Peter Stark, Culture in Regeneration

Images of projects such as Angel of the North, Sage and Baltic have projected a new image of the North-East around the world. But it takes more than these iconic interventions to turn round a regional economy. This session looks at the realities of enterprise and entrepreneur development away from the glare of the flagship projects.

Policy

Collaboration and Cohesion: Making access to business support relevant, accessible and understandable
Paul Crozier, Creative Industries Specialist, Business Link Tyne and Wear, UK


When Lunatics Take Over The Asylum: Creatives in charge of clusters? Madness – or the only sane thing to do?
Mark Elliott, Director, DigitalCity Business, UK


Codeworks Confidential: Lessons and experience in building the digital industries of the north east
Herbert Kim, CEO, Codeworks, UK


Conference Party 2: The Baltic Centre for Contemporary Art
7:30pm to 10:30pm

The Creative Clusters party at Baltic highlights the North-East’s contemporary art and media scene. Northern Film & Media present a three-screen showcase of the region’s top directors, producers and animators. This includes a viewing of the highly successful “Stingers 2005/6,” a selection of acclaimed shorts from up-and-coming directors.

Catering is by Fresh Element, ‘passionate about fresh, natural and local food’.

Networking
7:30pm to 12:00am

Enjoy a warm Geordie welcome with local food, music and entertainment at Newcastle’s unique music venue The Cluny, one of only two city bars listed in the Good Pub Guide.

The live cabaret includes words and music from some of the hottest talent on the North-East scene.

The Minotaurs: “Sunshine-fried folk-pop from the seaside resort of South Shields, combining echoes of the Flaming Lips, Love and the Beta Band – Minotaurs are quite simply brilliant” (NME, April 2006).

Singer/songwriter John Egdell.

Comedy and performance poetry sensation, Poetry Vandals – award-winning, provocative and hugely entertaining.

Networking

Day 3: (Wed 8 Nov)
Creativity after Crisis: Bosnia. Hurricane Katrina. The 2004 Tsunami.
9:00am to 10:30am, Hall 2

Chaired by Peter Stark, Culture in Regeneration

After episodes of war and natural disaster, the planners move in to recover, redesign and remake what has been lost. Is there a role for creative and cultural practitioners in such circumstances? We hear from three people who are bringing a creative input to major recovery programmes.

Policy

Louisiana: Creative strategy
Beate Becker, Consultant, Mt Auburn Associates, USA


Post-War Creative Economies: Creative industries shaping the reconstruction of Bosnia-Herzegovina
Selma Prodanovic, Vice President; Chief Networking Officer, creativ wirtschaft austria; Brainswork Group, Austria


Heart, Head, Healing: Communities around the Indian Ocean united in action
Swagata Sen Pillai, Director, Kinkini Dhvani Institute of Performing Arts, India


Serious Play: Massively Multiplayer Online Games
9:00am to 10:30am, Northern Rock Foundation Hall

Chaired by Chris Chandler, UK Film Council

Over six million customers are signed up to World of Warcraft, and $900 million is being traded in games like Everquest and Lineage. The Herald Tribune recently estimated that 100,000 young people in China earn their living as online gamers, recovering treasure that they then exchange for real currency. You can earn more ‘farming gold’ in Lineage that you can mining it in a real Chine
se gold mine. This session shows how online gaming is far more than a new form of entertainment.

Policy

Virtual Worlds: Creating new cultures and economies
Stephen Reid, Game Services Manager, NCsoft Europe, UK


Online Gaming: Introduction to MMOs (massively multiplayer online games)
Ren Reynolds, Independent researcher, consultant and writer, Independent, UK


Growing Enterprise: Strategies for supporting small creative business
9:00am to 10:30am, Barbour Room

Chaired by Lee Corner, LAC Limited

Growth strategies in creative small and medium enterprises have different focus and this has implications for the business support offered to creative business. Some ‘soft’ approaches to business support can be as vital in increasing business competitiveness and growth as ‘hard’ injections of investment. The session will discuss effective ways of strengthening and developing creative businesses using the experience of Creative London, Nesta’s Small/Medium/Large Initiative and Tribal Education.

Policy

London Creative Industry Support: An impact evaluation of Objective 2 EU-funded creative industry projects
Peter Sinclair, Director, Frontline States Ltd, UK


The Last Mile: How to create sustainable opportunities in the CCI’s for minority talent
Chris Webb, Director for European and Inclusion Projects, Tribal Education, UK


Design for Growth: Strategic business support and notions of growth in the UK design sector
Andrew Erskine, Senior Associate, Tom Fleming Creative Consultancy, UK


Creative Enterprise: Closing summary and discussion
11:00am to 12:30pm, Hall 2

Chaired by Lee Corner, LAC Limited

Policy
Global Flows: Closing summary and discussion
11:00am to 12:30pm, Northern Rock Foundation Hall

Chaired by Peter Stark, Culture in Regeneration

Policy
Closing Plenary
1:30pm to 2:30pm, Hall 2
Plenary

Closing Plenary: .
Anthony Sargent, General Director, The Sage, Gateshead, UK