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As technological change drives globalisation..
As post-industrial ways of living spread..
As the balance of power shifts towards developing countries..
Creativity emerges as a key factor in development..
Cultural trade grows rapidly..
Creating stark new challenges for business and the arts.

Universal literacy is the key to improving education in developing economies. This represents a significant development challenge for Brazil, with its widely dispersed population (and hence a low level of level of newspaper circulation) and a national language that is not shared by many other countries.

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