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I Love Paris

As technological change drives globalisation..
As post-industrial ways of living spread..
As the balance of power shifts towards developing countries..
Creativity emerges as a key factor in development..
Cultural trade grows rapidly..
Creating stark new challenges for business and the arts.

The rapidly-growing middle-classes in Asia, for whom old-world brands and cultural icons are often symbols of success and sophistication, would seem to represent a vast new market for the European creative industries. But European entrepreneurs are not exploiting this opportunity as enthusiastically as their Asian peers. This couple are on holiday in a European theme park in China.

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