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Creative Clusters 2004, Brighton: Programme

Creative Clusters Conference 2004
Old Ship Hotel, Brighton
28th April – 1st May 2004

Creative Clusters 2004 was attended by over 500 delegates from 24 countries.

Programme Highlights

  • Presentations from all parts of the UK, from Canada, Mexico, Japan, New York, Chicago, New Orleans, Brisbane, Ghana and more.
  • How is Amsterdam developing its Creative Vision for 2015?
  • What has been the impact of culture-led regeneration in Newcastle/Gateshead?
  • How did New Zealand use Lord of the Rings to transform its economy?
  • How will Liverpool’s ‘City of Culture’ designation assist its economic regeneration?
  • What is the extent, impact and future of the creative industries in Hong Kong?
  • What is the UK Arts & Humanities Research Board’s plan for engaging with this sector?
  • How is community video empowering excluded young people in Ethiopia?
  • How is Tito’s luxurious ‘Blue Train’ helping Serbia’s push for cultural tourism?
  • What is the Film Council’s strategy for developing UK film talent?
  • What is the role of creative industries in the Thames Gateway development – Europe’s biggest regeneration project?

Keynote Speakers

  • Philip Dodd, Director, ICA
  • Chris Powell, Chair, NESTA

Partners and Sponsors

National Endowment for Science, Technology and the Arts (NESTA), South East Development Agency, Brighton and Hove City Council, Arts Council England, South East, Converge05, Regeneration & Renewal, European Cultural Foundation, Mistral Internet, Wired Sussex, Inspiral, The South East England Cultural Consortium, Wired Workplace and the CIQ Agency.

Full Programme

Pre-Conference Add-on Events (Wed 28 Apr)
Sense of Place Symposium: This half day event will explore how we develop places which encourage creativity, with the combined use of landmark buildings, cultural investment, successful networks and social and economic histories. Speakers will reflect on the regeneration of key former industrial cities, the rebirth of coastal resorts and the repositioning of new towns.
12:00pm to 5:00pm, Sallis Benny Theatre

NESTA Investment Workshop: What Do Investors Really Do? Experience life as a venture capitalist as you follow a real-life case study of a technology investment made from the 1980s to present day.

You will be part of a small team where you make the decisions as to what to do next and see whether your choices match those of an investor.

You do not need to have any specialist or technical knowledge in order to participate.
2:00pm to 5:00pm, Gresham Room

Walking Tour: Workspaces: Visiting Brighton Media Centre, Phoenix Arts Association, Argus Building and New England House.
3:00pm to 5:00pm, Leave from Old Ship Hotel reception

Welcome and Reception Events (Wed 28 Apr)
Opening Reception:
6:00pm to 7:30pm, Brighton Museum & Art Gallery

Creative Collisions: This event explores the development of Zap Art, which since initiating Brighton’s live art, alternative comedy, cabaret and dance scene at the Zap Club twenty years ago has been a vital part of the genesis of the city’s creative sector. This is followed by a review of the Brighton dance film scene, in which leading artists screen some of their work and discuss what makes it so distinctive.
8:00pm to 9:30pm, Zap Club, Seafront

Day One Sessions (Thu 29 Apr)
Opening Plenary:
Chaired by Simon Evans, Creative Clusters Ltd
9:00am to 10:30am, Paganini Ballroom

Keynote Introduction: Beyond Commerce and Culture
Philip Dodd, Director, ICA, UK

Keynote Introduction: The Creative Industries – Undersold and Undervalued
Chris Powell, Chair, NESTA and DDB London, UK

Big City, Big Policy: Long-term Strategies for European Cities. Every major city in Europe has aspirations at some level to be a centre of creativity. But can they all be a cultural capital? We hear from three of the most ambitious.
Chaired by Geoffrey Brown, EUCLID
11:00am to 12:30pm, Paganini Ballroom

Liverpool Culture Capital: Can Goals for Regeneration and Cultural Industries in 2008 be Reconciled?
Simon Ryder, Executive Director, Meadowhead Projects Ltd, UK

Creative London: For the Sector, by the Sector
Graham Hitchen, Head of Creative Industries, London Development Agency, UK

Amsterdam – Vision for Culture 2015: A Creative City, Between Ambition and Reality
Robert Marijnissen, Programme Manager Creative Industries, City of Amsterdam, Netherlands

Creative Inclusion: Rights of Access. As mass media become more pervasive, access to them is seen increasingly as a political and cultural right. We look at three projects aiming to enable disadvantaged or excluded groups to take full advantage of the growth of the creative sector.
Chaired by Jo Burns, Burns Owens Partnership
11:00am to 12:30pm, Regency Suite

iCi: Inclusion In Creative Industries
Anna Whyatt, Director, Era Ltd, UK

Southwark.TV: An Experiment in Open-Access, Community Media
Chris Haydon, Director, Community TV Trust, UK

Gem TV, Ethiopia: A Community Video Project Giving an International Voice to Excluded People
Deborah Kingsland, Film Producer/Director, Meshacker Movies, UK

The Creative Entrepreneur: The Creative Class Struggle. This session looks at the cheap oakley sunglasses early stages of setting up a creative business, asks what drives the entrepreneur in the creative sector, and how can they be supported.

Chaired by Andi Stamp, The Culture Company
11:00am to 12:30pm, Gresham Room

Strategic Creativity: Values, Beliefs and Assumptions that Drive Creative Entrepreneurs
Eric Poettschacher, Managing Director, Instinct Domain, Austria

Less(ons) from the West?: Encouraging Small Cultural Enterprises in Russia and Eastern Europe
Dr Linda Moss, Course leader, MA cultural policy and management, Sheffield Hallam University, UK

A Viable Career Choice?: Helping Young People Help Themselves – the Rise of the Creative Class?
Tina Smith, Resource Development Officer, Arts Council England, UK

12:30pm to 2:00pm, Redz Brasserie

Measurement and Impact: Mapping Creativity. Big claims are made about the impact of the growth of creative industries, and the effectiveness of culture-based regeneration. These are often viewed with suspicion by those holding the purse strings. We look at three attempts to get to the facts about the extent and impact of the sector.
Chaired by Jo Burns, Burns Owens Partnership
2:00pm to 3:30pm, Regency Suite

Identity Clusters: The Impact of Culture-led Regeneration on NewcastleGateshead
Dr. Steve Miles, Head of Research, Northumbria University, UK

Creative Hong Kong: Baseline Study on Hong Kong’s Creative Industries
Desmond Hui, Director, Centre for Cultural Policy Research, University of Hong Kong, China

Cornwall – Creative Value: Measuring the Economic Impact of Creative Industries in Rural Areas
Kevin Brownridge, Senior Partner, Perfect Moment, UK

Cultural Tourism: Heritage, Diversity, Economic Development. Cultural tourism is the fastest growing sector of the world’s biggest industry. Is cultural tourism sustainable, or will it destroy the heritage on which it is based? How are the conflicting demands of tourism and culture to be reconciled?
Chaired by Geoffrey Brown, EUCLID
2:00pm to 3:30pm, Gresham Room

East London Cultural Tourism: Arts, Heritage and Event Promoters Raising their Profile in Tourism Markets
Mhora Samuel, Chief Executive, CIDA – Cultural Industries Development Agency, UK

Cultural Tourism: Practical Resolution of Inherent Conflicts between Stakeholders
Simon de Mare, Consultant, Gorham & Partners Ltd., UK

Three Epochs: Through Three Epochs by One Railway in Uzice, Western Serbia
Aleksandar Djeric, Executive Director, Academica – Academic Alternative NGO, Serbia and Montenegro

Policy for the Creative Economy: USA, Japan, Australia. Despite the growth of the sector, the reluctance of governments to engage creative people in economic development seems universal. This session explores this issue in three very different economic and cultural contexts.

Chaired by Andi Stamp, The Culture Company
2:00pm to 3:30pm, Paganini Ballroom

Creative Economy Council: A New England Regional Development Initiative
Beate Becker, Consultant, Ganesh Enterprise, USA

Double-Helical Policy on CIs: Bridging Nonprofit Creativity & Economic Success in Japan’s CIs
Mitsuhiro Yoshimoto, Director, Arts and Cultural Projects, NLI Research Institute, Japan

Creative People: Building a Culture of Creativity in Australian Cities
Richard Brecknock, Director, Brecknock Consulting P/L, Australia

Creativity in the Community: Empowering Young People. Embedding creative projects within regeneration strategies can bring benefits on many levels. Practitioners showcase three projects that have taken a bottom-up approach, with a particular emphasis on work with young people.

Chaired by Andi Stamp, The Culture Company
4:00pm to 5:30pm, Regency Suite

Equal Exchange?: Further/Higher Education-Community Arts Partnerships in Newham, East London
Graham Jeffery, Senior Lecturer, University of East London, UK

Developing Creativity: Access in Action – a Case Study
Brigidin Crowther, Film-maker, CIQA / Developing Creativity, UK

We’re Different Because..: A Case Study of Breightmet Arts: Research or Advocacy
Tony Hughes, Special Projects Manager, Bolton Council Education & Culture Dept., UK

Investing in Creativity: Getting a Real Return. Creative industries make up the UK’s fastest growing business sector, yet it is notoriously short of investment. What can be done? This session looks at some solutions.

Chaired by Jo Burns, Burns Owens Partnership
4:00pm to 5:30pm, Gresham Room

Creative Investment: New Solutions to Old Problems – Overcoming Barriers to Investment
Tom Fleming, Creative Consultant, Tf consultancy, UK

Show Me the Money: Culture Finance North West – Putting Creatives in Touch with Finance.
Sue Peters, Director, Culture Finance nw, UK

Creative Credit: Peer-Lending for the Creative Industries
Caroline Forbes, Full Credit Manager, Weetu, UK

Transforming New Zealand: From Commodities Exporter to Creative Producer. With a Prime Minister who is also Minister for the Arts, support for the creative industries in New Zealand goes right to the top. Behind the success of ‘Lord of the Rings’ lies a long-term strategy for deep transformation of the economy. We hear from the architects of change.
Chaired by Geoffrey Brown, EUCLID
4:00pm to 5:30pm, Paganini Ballroom

The Experience Economy: Transforming the Economy through Creative Enterprise
Cheryll Sotheran, Director Creative Industries, New Zealand Trade and Enterprise, New Zealand (Aotearoa)

Creative Regions: Growing Creative Cities and Communities
Paddy Austin, Executive Director, Creative Industries Trust, New Zealand (Aotearoa)

The Lord of the Rings: A Case Study.
Paul Voigt, Investment Manager Creative Sector, Investment New Zealand, New Zealand (Aotearoa)

Networking Evening (Thu 29 Apr)
Converge 05 Launch: Converge 05 is a cheap oakley showcase of New Zealand’s best and brightest creative industries, with an associated conference and events programme. Converge 05 will demonstrate why New Zealand has produced such masterpieces as Lord of the Rings and Whale Rider – it is a fascinating story of a little country with a very strong creativity.
5:30pm to 6:30pm,

SE England Showcase:
7:30pm to 8:00pm, Redz Brasserie

Creative Clusters Party: Join the Creative Clusters team and delegates and continue your networking at the conference’s main social event. Drinks and a buffet will be served on the ground floor of the Old Ship Hotel, which has many spacious and comfortable bar and lounge areas.
8:00pm to 11:30pm, Old Ship Hotel Reception

Day Two Sessions (Fri 30 Apr)
Does My Brand Look Big in This?: The Brighton Story. In Brighton, our host city, uniquely among UK seaside towns, the new media sector has blossomed alongside a reinvigorated tourism offer based on arts events, speciality shopping and night-clubs. How has this happened and can it be sustained?
Chaired by Andi Stamp, The Culture Company
9:00am to 10:30am, Gresham Room

I Saw Three Ships: Partnership, Leadership, Ownership
David Powell, Urban Generalist, DPA, UK

Turning on a Sixpence: Imaginative Business – Imaginative Investment
Simon Fanshawe, Chair, Brighton & Hove Economic Partnership, UK

Making the Cash Count: Building a Dynamic Media Cluster
Emily Aitken, Executive Director, Wired Sussex, UK

Developing Film: Support for UK Screen-based Media. This session looks at initiatives to support the growth of screen-based media in the UK, with participants active at national, regional and local level.
Chaired by Sylvia Harvey, University of Lincoln
9:00am to 10:30am, Regency Suite

Film In England: A National Strategy for Delivering Change and Supporting Talent
Chris Chandler, Head of Strategic Partnerships, UK Film Council, UK

East London Moving Image: East London Moving Image Initiative – a Partnership in the Media Sector
Rebecca Maguire, Business Development Manager, Film London, UK

Incubating Screen Media: Complete Supply Chain Support for West Midlands Screen-based Media Cluster
Steve Smith, Head of Interactive Media Technologies, Technology Innovation Centre, UK

When Does the Market Matter?: A Discussion and Debate about Creativity and the Market. Do creative industries pay sufficient attention to markets?
Are creative industry professionals and practitioners ignoring the market at their peril?
What blocks creative businesses from accessing and developing markets? What are the best strategies for intervention?
Short statements from SMEs with different vantage points will be followed by an open debate on the relationship between creative businesses and the market.

Chaired by Janet Morrison, NESTA
9:00am to 10:30am, Paganini Ballroom

The Seller:
Richard Leinfellner, VP Europe in Charge of Production, Electronic Arts

The Investor:
Rebecca Caroe, Pembridge Partners LLP

The Creative Packager:
Rupert Hunt & Edward Godrich, Godrich Design Collective

The Creative Individual:
Steve Beckett, Warp Films & Warp Records

Music and Music Business: A Tool for Change. At the beginning of their careers, musicians may seem the most unlikely of entrepreneurs. Yet the music business can make the fortunes of people and places. We hear case studies from South Wales, New Orleans and Ghana.

Chaired by Andi Stamp, The Culture Company
11:00am to 12:30pm, Regency Suite

SONIG Youth Music Industry: Challenging Youth Disaffection in South Wales through Rock and Pop Music
Tanya Walker, Co-ordinator, SONIG Youth Music Industry (RCT C.B.C), UK

…and all that jazz: Grass Roots Development in New Orleans – a Cultural Mecca
Paquita Lamacraft, Catalyst, Inventive Futures, Italy

West African/World Music: New Possibilities for North South Artistic Business & Tourist Collaboration
Professor John Collins, Head, Music Dept Univ of Ghana Legon, Ghana

Hub and Network: Making Media Centres and Managed Workspaces Work. A multi-occupancy building is often at the centre, and is sometimes the full extent, of a creative industry cluster. What are the ingredients that can make these buildings more than just office blocks? Developers from London, Leeds and Wakefield explain.

Chaired by Sylvia Harvey, University of Lincoln
11:00am to 12:30pm, Gresham Room

North London Project: Creative Business Clusters in North London, Generating a Hubs Network
Martin Charter, Arts, Culture and Tourism Officer, London Borough of Haringey, UK

Red Light to Digital: Practical Insights from the Development of Round Foundry Media Centre
Cherry Salt, Operations Director, Media Centre Network, UK

The Building That Moos: Britain’s Biggest Smallest Media Centre
Andy Green, Director, Wakefield Media Centre, UK

Creating City Vision: Seeing it Through to Completion. The early stages of big development projects can be heady times. This session looks at the long and slow process of transforming grand vision into on-the-ground reality, and asks what needs to be embedded from the start to ensure that the vision survives the harsh realities of the development process.
Chaired by Geoffrey Brown, EUCLID
11:00am to 12:30pm, Paganini Ballroom

Thames Gateway – Vision the Future: Creative Industries & Europe’s Largest Regeneration Project
Debra Reay, Consultant, Thames Gateway Creative Skills Partnership, UK

Heart of Slough: Creating a Major, International Cultural Quarter for Creative Industries
Cheryl Coppell, Chief Executive, Slough Borough Council, UK

Creating Authentic Places: Successful Places Are So By Being Themselves, Not By the Arts & Attractions
Larry Quick, Principal Consultant, LQA & Creative Commons, Australia

12:30pm to 2:00pm, Redz Brasserie

Evidence-Based Creativity: Cultural Data and Cultural Policy. This session leads off with a single presentation about the UK government’s new Cultural Data Framework, and leads into an open debate on the wider implications of measuring creativity. Will a better understanding of cultural data mean better policy-making? Or is statistics-based cultural policy simply wrong-headed?
Chaired by Geoffrey Brown, EUCLID
2:00pm to 3:30pm, Paganini Ballroom

Measuring Culture: Delivering from the Baseline
Richard Naylor, Senior Consultant, BOP, UK

Tradition and Innovation: Off-Centre Development. Creative industries growth is sometimes characterised as an urban phenomenon, but cutting-edge projects are to be found in all environments. This session looks at creative renewal in more traditional-minded, perhaps conservative locations.

Chaired by Andi Stamp, The Culture Company
2:00pm to 3:30pm, Regency Suite

Towards Creative Austria: Network for Creative Industries – Important Economic Impact
Christian Atzmueller, Managing Director, Creativ Wirtschaft Austria c/o Federal Economic Chamber, Austria

City of the Arts: From Mill Town to Arts Enclave – A Self-Fulfilling Prophecy
Elizabeth Keurvorst, Cultural Services Manager, City of Port Moody, BC, Canada, Canada

Rural Creativity and Business: Cultural Corridors and a Creative Cluster in Rural Montana, USA
John C. Barsness, Executive Director, Montana Arts, USA

Research & Regeneration: Research as a Tool for Change and Engagement. How are research practitioners and institutions responding to the challenges of the growth in creative industries? What is the proper relationship betweeen research and regeneration in the cultural field?

Chaired by Sylvia Harvey, University of Lincoln
2:00pm to 3:30pm, Gresham Room

Building Research Interactions: The Creative Industries and Higher Education Institutions
Yvonne Hawkins, Associate Director, Arts & Humanities Research Board, UK

CIEDC: A Firewall to Globalization: A Latin-American Tool for Cultural Development – a Cultural Observatory
Rafael Segovia, Coordinator of CIEDC, Steering Committee of INCD, INCD / CIEDC (Mexico & Ctrl America Center), Mexico

Collaboration Across Borders: Building Unique Partnerships in Support of the Creative Industries
Lisa Mooney Smith, Research Development Manager, The University of Nottingham, UK

Closing Plenary: Conference Round-up and Open Discussion. To what extent does the growth of creative industries bring a new cultural dimension to policy areas such as industrial development, urban planning, export, education, business support and scientific research?

Panel: Professor Sylvia Harvey, University of Lincoln • Geoffrey Brown, Euclid • Andi Stamp, The Culture Company • Janet Morrison, NESTA • and guests

Chaired by Simon Evans, Creative Clusters Ltd
4:00pm to 5:30pm, Paganini Ballroom

Closing Keynote:
Jude Kelly, Chair, Arts, Culture & Education Committee, London Olympics 2012, UK

Networking and Live Entertainment (Fri 30 Apr)
Thai Beach Buffet: Closing Party. Round off the conference with a beach party! Join the delegates, our Brighton hosts and the Creative Clusters team on the beach front for authentic hot Thai food. Complete with live entertainment and music. (We have one of the beach front bars standing by if the weather is bad).
6:30pm to 12:00am, Brighton Seafront

Post-Conference Add-on Events (Sat 1 May)
Hastings Study Tour: Hosted by Sea Space, a new regeneration agency developing town centre initiatives to build on Hastings’ emerging creative cluster. These initiatives refocus the town centre and rebuild the relationship between town and seafront, ensuring the regeneration work makes the most of Hastings and St Leonards’ impressive topography.
10:00am to 5:30pm, Leave from Old Ship Hotel reception

Walking Tour: Arts: Visiting the Seafront Regeneration and Public Art Programme, Brighton Dome Complex, Komedia, new library site and Fabrica
2:00pm to 5:00pm, Leave from Old Ship Hotel reception