PlantAmerica

With the PlantAmerica AnswerBook, we have brought together green industry professionals and major green industry suppliers to create a knowledgeplace— an online place where knowledge is the product and where likely buyers—landscape professionals, garden center professionals, and growers—are using that knowledge to make purchasing decisions that are right for them.

For you as a knowledge supplier, the PlantAmerica AnswerBook helps you to reach this pool of likely buyers with the product information you want. Use product marketing collateral, user guides, or any other type of product information to create an online product library where likely buyers can browse at their leisure—while you rest assured that your material is reaching an audience likely to buy.

Who are these likely buyers?

Registered AnswerBook users include members the leading green industry organizations—like ALCA, AHS, ANLA, CAN, and many state ANLA organizations. These registered users represent a cross-section of green-industry decision makers interested in products and services like yours.

How did we aggregate such a targeted pool of likely buyers?

To bring together this unparalled pool of green industry professionals, we have partnered with major green industry organizations, including the Associated Landscape Contractors of America (ALCA), the America Horticultural Society (AHS), the California Association of Nurserymen (CAN), and numerous state Nursery and Landscape Associations. The value proposition for these organizations and their members was simple—the AnswerBook, by bringing together industry-specific content from suppliers and industry organizations and providing users with powerful knowledge management features and functionality, benefits everyone.

In our partnerships with major green industry organizations, we are helping these organizations preregister their members and we are actively communicating the AnswerBook as an invaluable tool and an unprecendented member service directly to their members.

How do we intend to keep these likely buyers coming back?

Getting green industry professionals to visit the AnswerBook for the first time is one thing—getting savvy users to keep coming back is another. To turn first-time visitors into repeat AnswerBook users, we have blended value-added content management functionality with important strategic relationships to ensure that the AnswerBook is not only an unparalleled online source of green industry knowledge, but also a powerful business tool for our users.

If you’d like to read more about the tools and features we’ve included in the AnswerBook, please browse the AnswerBook Knowledge Consumer section of our site.

How do intend to make this marketplace more valuable for you?

Today is just the beginning of what the AnswerBook will be. Balancing our development of innovative and value-added content management features and functionality with our commitment to build more strategic relationships with suppliers interested in reaching this valuable audience of likely buyers ensures that the AnswerBook will continue to keep our users coming back over and over again.

To go one step further, as a supplier to the AnswerBook, you can play an important role in the tools and functionality we provide both suppliers and green industry professionals alike. We have developed easy-to-use feedback channels for our content suppliers to ensure the AnswerBook is equipped with the features and functionality you find useful.