PlantAmerica – The Landscape Network

PlantAmerica introduces the onlinegardener, a new, affordable web site solution that puts you in control of your image, your time, and your brand. For only $69.95 per month with no setup fee, you’ll have a state of the art web site that is highly flexible, easy and inexpensive to maintain. Best of all you’ll create an inviting, easy to use, and valuable gardening and landscaping resource for your customers.

Do you need a web site?

Do you know the true cost of your web site?
What does the onlinegardener cost?
Why is the onlinegardener the best web site solution for independent garden centers?
What is different about the onlinegardener?
How long does it take to set up a site?
How can I learn more about the onlinegardener?
Features and benefits


Do you need a web site?
 The short answer is, “yes!” According the Grapevine Survey, published by the American Nursery & Landscape Association, over three quarters of all gardeners own a personal computer and nearly 70% of these households have Internet access. Put simply, your customers are online and you need to be there with your name, reputation, and goods and services. PlantAmerica believes that the goal of a web site should be to increase in-store purchases, where you receive full profit and have the opportunity to generate add-on sales.

Do you know the true cost of your web site?
 The true cost of a web site includes not only the initial design and setup, but also annual maintenance costs, such as hosting, copy and graphics changes. Some web designers even recommend budgeting an annual maintenance amount equal to your initial design (for example, a $2,500 design and set up fee would generate $2,500 in maintenance fees. That’s $5,000 added your bottom line in the first year!) The online gardener costs just $69.95 per month and can be easily maintained-at no cost-by the garden center. If you’re spending $1,800 per year on your website, you could literally cut your costs in half with the onlinegardener.

What does the onlinegardener cost?
 The onlinegardener is the industry’s best-value web site solution. It costs only $69.95 per year and, if you opt for a three-year subscription, setup is free. While there are other optional features that you may choose to select, at additional cost, the basic package is loaded with essential and valuable features that your customers will appreciate. For a complete summary of costs, click here.

Why is the onlinegardener the best web site solution for independent garden centers?
 The onlinegardener is the best combination of price, features, and ease of maintenance and was created by independent garden center marketing experts for independent garden centers. It requires no purchase of additional products or commitments or dependence on suppliers-it’s all about you and your brand.

What is different about the onlinegardener?

  • Most web site solutions are expensive-both in terms of initial design and setup and ongoing maintenance. The onlinegardener is highly affordable at a predicable and modest $69.95 per month.
  • Most web site solutions are time-consuming to maintain. The onlinegardener can be updated in minutes using a web browser. No special tools or training is needed.
  • Most “affordable” web site solutions come with strings attached. The onlinegardener is all about you and your brand. PlantAmerica does not want your customers or a piece of your sales revenue-you won’t even find our name on your web page.
  • Most low-cost web sites are not garden-center oriented. The onlinegardener was developed by independent garden center experts for independent garden centers. Other low-cost web sites available are built very generically for any business-from homemade crafts to specialized videos.

How long does it take to set up a site?
 The onlinegardener will take approximately one week to set up following receipt of order.
How can I learn more about the onlinegardener?
 To learn more about the onlinegardner, contact Andreas Walter at 1-703-312-2836 or [email protected]

How do I place an order for the onlinegardener?
 You can order online or download a copy of the onlinegardener order form.

  • To order online, click here.
  • To download a copy of the order form, click here.

If you have any questions, call Andreas Walter at 1-703-312-2836.

Features and benefits

Domain Name Registration and Transfer
 Registering or transferring your domain name can be a confusing and sometimes time-consuming process. You can do it yourself or PlantAmerica can handle for a modest fee.

Seasonal Graphics Changes
 Your Onlinegardener features six seasonal graphics changes that recognize the unique product mix that garden centers offer at different times of the year. This gives your site a fresh look all year round.

Fresh Content Supplied by Sunrise Marketing
 The retail garden center experts at Sunrise Marketing will provide fresh content to your Onlinegarder web site on a regular basis. Your customers will enjoy reading interesting and informative pieces on children’s gardening, gardening getaways, gardening news, how-tos and more. Best of all, this material is specially created for independent garden centers not generic, “re-purposed” information.

Unlimited Ability to Add Pages, Text, and Graphics
 Your Onlinegardener gives you the ability to add as many pages as you want. You can also add your own graphics and make text changes in minutes. Think of the Onlinegardener as your “canvas,” ready for your unique information, graphics, and photos.

World’s Largest Plant Database
 Through the onlinegardener, you’ll have access to a growing database of photos and information on over 38,000 plants. This useful tool will help you establish your website as a premier information destination for your customers. For a small additional monthly fee, you can customize the database to make an even stronger brand statement.

Daily Photo and Tip Changes
 Your site will be updated daily with a high-quality, attention-getting plant photograph and a gardening “tip of the day.” Your customers can also scan a library of these exquisite garden images. These two features will keep your site fresh every time your customers visit.

Best Value Pricing
 At just $69.95 a month with no setup fee (with a three-year subscription), the onlinegardener is easily the best value in the industry. The onlinegardener enables you to establish-or re-establish-a professional web presence at a tiny fraction of the cost of a customized site. Click here to view fees.

E-mail Addresses
 Need e-mail addresses? Not a problem. PlantAmerica will provide you with up to 10 e-mail addresses ([email protected]) at no charge. Additional addresses are available for an extra fee.

Branding Exclusively to Your Garden Center
 The onlinegardener, like all PlantAmerica products, is designed to build your brand-not ours. We want you to keep your customers, earn full margins on your sales, and gain all the benefits of a professional web site.

Easy Self-updating
 No more costly, time-consuming edits and, best of all, no more out-of-date web site! The onlinegardener offers a simple editing tool that requires no special Internet knowledge or tools. Anyone who can use a word processor can add, delete, or edit your web site-anytime, anywhere. All you need is a browser.

Personalized Set-up Assistance
 The experienced garden center marketing experts at Sunrise Marketing will personally assist with the setup of your site. They understand your unique needs as an independent garden center and have real experience in helping garden centers with their web site needs.

Visitor Tracking

With onlinegardener, you’ll be able to track the number and frequency of visits to your web site. This will enable you to track your success and learn about what works and what doesn’t.

onlinegardener Pricing
 The onlinegardener costs only $69.95 per month. Set up fees range from $495 for a one year contract to $0 for a three year contract. Up to 10 e-mail addresses are available at no charge; additional sets of 10 e-mail addresses for $10 per month.